The study of human psychology and behaviors has been invaluable to the field of sales and marketing. Personalization becomes key to acquiring and keeping customers on your website.
Kensium worked intensively to create a new Magento 2 website for one of the world's most venerable whisky brands, just in time for their biggest selling day of the year: Scotland's Festival of Music and Malt.
Having a ton of backorders is what we call a “champagne problem.” It means your products are well received by your customers, and sales are so high that you’re struggling to keep up with demand.
A tough decision for all the merchants migrating to Magento 2 will be deciding between Magento Open Source (OS) and Magento Commerce Edition. Each edition has its own set of pros and cons, detailed in this guide.
One of the many unfortunate business consequences of the COVID-19 pandemic has been that the reliable supply chains we took for granted risk disruption.
The outbreak of COVID-19 has starkly illustrated the need for digital and remote capabilities in numerous distribution companies. Suddenly, distribution companies that have been putting off technological upgrades find themselves in a situation in which they need to support a remote workforce and fast.