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SEO for eCommerce websites

SEO for B2B and B2C

We know how important SEO is in order to be competitive in today’s ecommerce landscape. Besides applying SEO best-practices, ecommerce has unique requirements based on your catalog structure, and commerce framework. Our certified SEO team has experience with clients who want to maintain their search engine equity when transitioning to a new platform or upgrading their current shop.

Important Factors for SEO Success

SERP

SERP

Search engines will improve your search rank if you provide their users with clear, relevant, and unbroken information.

Site Crawlability

Site Crawlability

Eliminate 404 errors and verify 301 redirects to index all pages and avoid penalization from search engines.

Internal Anchor Text

Internal Anchor Text

Improve site architecture and credibility with search engines by placing proper anchors and descriptive text on all hyperlinks.

Canonicalization

Canonicalization

Funnel all traffic to a chosen URL to show search engines you have a primary destination on your website in mind.

Url Parameters

Url Parameters

Avoid duplicate links and add authenticity to your website. Search engines reduce the ranking of sites that copy content.

Title Tags

Title Tags

Focus title tags on keywords relevant to the page. Search engines use title tags to show viewers what exists on a page.

Meta Description Tags

Meta Description Tags

Give search engines a short, keyword-rich summary of each web page’s content. This helps with ranking and traffic.

Header Tags

Header Tags

Mark your headers with the appropriate tags. Search engines weigh H1 tags higher because they preview content below.

Image Alt Text

Image Alt Text

Alternative text can also be accessed by search engines to determine the subject of the image and evaluate content.

XML Sitemap

Make indexing and crawling your website easier for search engines by providing them with an up-to-date XML sitemap.

Robots.txt

Protect private data and remove the threat of spam bots by keeping crawlers from entering sensitive areas of your site.

Keyword Analysis

Optimize your online presence by determining the keywords that fit your audience, industry, location, and campaign goals.

Paid Search

Deliver targeted messages to specific customers by using analysis tools to plan and optimize your paid campaigns.

SEO is a critical part
of every web project.

Built into every website we develop is a solid bed of technical SEO services designed to maintain and boost your businesses SEO. Our ecommerce experts focus our efforts on optimization of product categories, product metadata, and the user paths we determine lead to the best conversions.

Continue to improve
SEO with flexible retainers.

Post-launch, Kensium offers SEO retainers customized for your business needs. Our certified experts can augment a businesses internal marketing team, or serve as their one-stop SEO solution. A key piece of all our SEO retainers are actionable monthly reports that demonstrate the ROI of our programs and recommend strategies for building additional success.

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