Our Strategy - Kensium Solutions

PAY PER CLICK (PPC) STRATEGY

Maintaining a steady flow of search terms and adapting to patterns is part of the process.
Here’s an example of how we will manage your PPC campaign.

STAYING CURRENT

Why pay for something that doesn’t work for your company? We know the answer, and this is why we constantly evaluate the effectiveness of your keywords to maximize results.

COVERING ALL THE BASES

Not all keywords are created equal, so in some cases, the most popular terms and words will only get you so far. We will develop longer keyword terms to keep you competitive.

ONGOING PROCESS

Once you start a PPC campaign, it should be ever-evolving and adapting to changes in the search environment. We will make sure to stay on top of search result patterns.

THE PPC PROCESS

1

Audit and Analysis

We will start by analyzing your business and researching your industry. From this we will find the perfect keywords and organize them in strong campaigns and ad groups, then set up PPC landing pages that optimize conversions. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search engines like Google will charge for your ad clicks and the more results you will see. If users like your ads, you’ve won big time. This is why we believe our PPC creation is not only valuable, but essential.

2

Reporting

How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which adgroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.

3

Campaign Management

Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.

PPC SERVICES

SEARCH TEXT ADS

We craft compelling text ads that will appear above and below Google search results across the Google network.

DISPLAY ADS

We design image-based, or animated ads that promote your products across millions of websites, videos, and apps.

REMARKETING

We keep your brand and products in front of people who have visited your website. Remarketing is an effective and low-cost solution to increased visibility.

WHAT CLIENTS ARE SAYING

I have created the copy for 20+websites for B2B and I wanted to let you know this is one of THE BEST for quality and design I have seen. You and your team are very fast and did a great job under a tight timeline. It is a pleasure working with such a competent and skilled team.