We use tools to observe and understand how visitors are interacting with your website and define areas of improvement.
Quantitative data (gathered with Google Analytics, click and scroll maps, and session replays)
Qualitative data (gathered with online surveys, live chat transcripts analysis, and user testing)
Now that have a list of what we should test and in what order, we can design variations and launch of first batch of controlled tests.
Each variation is designed with the purpose outperforming the control version (original design).
There are several types of comparison tests and they’re chosen based on the importance of test.
Finally, we analyze the test results considering metrics and deploy the winning variations.
If the test remains inconclusive, we draw insights from it and implement these in subsequent tests.
The guidelines are organized into the main sections of the ecommerce experience:
You’ll get insightful explanations of most of the guidelines your website is not fully adhering to.
Screenshots and text descriptions will help you identify where and how your website is failing to meet the standards and what you can do to fix it.
Based on Homepage & Sitewide guidelines, we give your website global scores.
I have created the copy for 20+websites for B2B and I wanted to let you know this is one of THE BEST for quality and design I have seen. You and your team are very fast and did a great job under a tight timeline. It is a pleasure working with such a competent and skilled team.