Build a Website That Drives Sales

Work With Conversion Experts

Conversion-driven design is a smart strategy that zeros in on website pages that are not converting your customers. Once these pages are identified, we utilize research-derived best practices, such as A/B testing, to develop solutions that reduce drop off.

Why Conversion Rate Optimization (CRO)

Conversion Rate Optimization allows us to continuously optimize your website experience so visitors are more likely to take the actions you want them to take.

Lower Customer Acquisition Cost

If your website converts more ad clickers, you’re getting more from your marketing spend.

Increase Revenue Per Visitor

CRO is not just about making the sale, it’s also about getting the visitor to buy more.

Increase Customer Lifetime Value

A website that makes it easier to browse and buy, makes you want to return over and over again.

Understand Your Audience Better

Recognizing behaviour patterns allows you to continously improve the user experience.

Improve Brand Perception

If your experience is pleasing, visitors are more willing to spread the word.

Increase Number Of Sales

Knowing your visitors’ pain points gives you the power to design a sales-worthy website.

The CRO Process
1

Observe & Measure

We use tools to observe and understand how visitors are interacting with your website and define areas of improvement.

Quantitative data (gathered with Google Analytics, click and scroll maps, and session replays)

  • Pages most and least visited
  • Amount of time spent on a particular page
  • Number of incoming visitors who convert
  • Site’s bounce rate
  • Click and scroll patterns

Qualitative data (gathered with online surveys, live chat transcripts analysis, and user testing)

  • Opinions
  • Motivations
  • Pain points
  • Fears
  • Frustrations
Audit and Analysis
2

Hypothesize & Prioritize

  • User interface finalization
  • Front end theming approach
  • Data migration
  • Platform customization
  • 3rd-party services integration
  • Search engine optimization
  • User testing process
  • Launch strategy
Reporting
3

Test

Now that have a list of what we should test and in what order, we can design variations and launch of first batch of controlled tests.

Each variation is designed with the purpose outperforming the control version (original design).

There are several types of comparison tests and they’re chosen based on the importance of test.

  • A/B test
  • Multivariate test
  • Split URL test
  • Multipage test
4

Deploy & learn

Finally, we analyze the test results considering metrics and deploy the winning variations.

If the test remains inconclusive, we draw insights from it and implement these in subsequent tests.

deploy CRO

Conversion-Driven Design

Getting your website redesigned or design from scratch?
Have a Conversion Expert lead the design process. He’ll make sure design decisions are based on research-derived best practices and digital psychology.

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