How Shoebacca Grew Revenue X15 In Just Three Years

About SHOEBACCA

Founded in 2002, SHOEBACCA is a family-owned private company built on philanthropy and community principles. It offers a large assortment of footwear and apparel in the industry, providing a perfect fit for all. With SHOEBACCA's foundation in philanthropy and community, in addition to selling footwear and clothing, they sent shoes to third-world countries, fostering a culture of giving and service.

SHOEBACCA started as a reseller on eBay and, as they grew, launched a full-scale eCommerce website in the spring of 2007. Today, SHOEBACCA boasts a sprawling headquarters and a 250,000-square-foot warehouse in Irving, Texas, where they stock over 25,000 styles of shoes, accessories, and athletic gear – all at competitive prices.

The Challenge

As its brand became more popular, SHOEBACCA's customer base changed, selling to customers worldwide. With a complete ecommerce website, SHOEBACCA can expand its product line. As a result, SHOEBACCA needed to integrate additional technology to manage inventory, and omnichannel sales, create a robust product catalog and offer a streamlined checkout and shipping process. Due to the ever-increasing sales and need for large data transfer, SHOEBACCA focused on growth through innovative technologies to provide customers with shopping experiences across multiple channels like Amazon, eBay, Rakuten, and Walmart.

SHOEBACCA started with Magento (now Adobe Commerce) Open Source in 2016, offering customers the ability to shop on multiple platforms. As they grew, an upgrade to Magento Commerce 2.1 to manage large data processing and drive ecommerce growth by connecting Acumatica ERP to manage backend operations. This upgrade and integration help SHOEBACCA accurately view and manage new products and process its massive product catalog.

In addition to upgrading its website, SHOEBACCA looked to Kensium to connect Acumatica ERP, creating a robust set of tools to manage its business from end to end. The front end needed a way to handle the massive product catalog to keep it up to date, current inventory levels, and customer data. By integrating an ecommerce system with Acumatica, SHOEBACCA can manage all aspects of its business with real-time data sync and offer insights to target specific customer segments to market to customers wherever they are buying.

The Results

Kensium integrated Magento with Acumatica Cloud ERP while seamlessly connecting with third-party drop-ship solution providers. As a result, Magento not only increased the visibility of its products across all channels but also simplified its massive product catalog data and improved the user experience.

More than 250 SHOEBACCA orders are bought and shipped every day. Following their optimization with Amazon, they received 1,800 orders on the first day alone. "Through improved customer relationship management, planning processes, and integration of all its systems, SHOEBACCA put itself in a prime position to succeed," said Finney. Magento made the SHOEBACCA experience smoother for customers and the company while increasing sales and traffic by 25 percent. They enjoyed smaller customer acquisition costs and a 30 percent increase in sales from the marketplace. Proving how their marketing efforts put their brand in front of those looking for their product. In SHOEBACCA's case, the latest Adidas and Nike styles.

"Magento also gave us a completely responsive design that displays an optimized depiction of our brand on almost any mobile device," 

- Thomas Finney, CTO of SHOEBACCA.

The improved marketplace visibility resulted in a 30 percent increase in sales from those channels, while SHOEBACCA's new website has shown noticeable improvements in customer browsing and purchasing behavior. In the first week after launch, their average order value increased by an impressive 50 percent, and the average visit duration increased by 31 percent. In addition, online sales and traffic rose by 25 percent. More customers were arriving, staying longer, buying more, and spending more. In the last three years, their total sales have increased by a staggering 1,400 percent.