Referral marketing campaigns spark word-of-mouth advertising. Word-of-mouth is one of the most powerful marketing tools at your disposal.
The holidays are the #1 time of year for eCommerce fraud. According to Consumer Reports, the first 20 days of November 2019 resulted in over 60,000 potential scams in the U.S., targeting 26 popular brands.
The study of human psychology and behaviors has been invaluable to the field of sales and marketing. Personalization becomes key to acquiring and keeping customers on your website.
Kensium worked intensively to create a new Magento 2 website for one of the world's most venerable whisky brands, just in time for their biggest selling day of the year: Scotland's Festival of Music and Malt.
A tough decision for all the merchants migrating to Magento 2 will be deciding between Magento Open Source (OS) and Magento Commerce Edition. Each edition has its own set of pros and cons, detailed in this guide.
One of the many unfortunate business consequences of the COVID-19 pandemic has been that the reliable supply chains we took for granted risk disruption.