Obtaining quick online responses is a key factor for any webstore’s success. One tool that sophisticated merchants leverage is Fastly, a CDN (Content Delivery Network) that operates between your Magento store and your customers. Its primary role is to provide a caching layer in front of your Magento site.
After eight years of being an advertising-based service, Google recently took a massive step by opening its shopping search results to unpaid, organic listings.
The study of human psychology and behaviors has been invaluable to the field of sales and marketing. Personalization becomes key to acquiring and keeping customers on your website.
Kensium worked intensively to create a new Magento 2 website for one of the world's most venerable whisky brands, just in time for their biggest selling day of the year: Scotland's Festival of Music and Malt.
Having a ton of backorders is what we call a “champagne problem.” It means your products are well received by your customers, and sales are so high that you’re struggling to keep up with demand.
A tough decision for all the merchants migrating to Magento 2 will be deciding between Magento Open Source (OS) and Magento Commerce Edition. Each edition has its own set of pros and cons, detailed in this guide.