What Magento Has in Store for the Rest of 2020

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Isaac Herman

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What Magento Has in Store for the Rest of 2020

17/09/2020 Categories: ARTICLES

Magento is kicking off Q3 with a focus on B2B features and improvements. COVID-19 has impacted B2B buyer behavior, especially in terms of the online purchasing process. Magento Commerce 2.4 comes preloaded with new B2B capabilities that streamline purchasing and improve customer service. Here are some highlights: Approval workflows: Magento now offers the option for self-service approval workflows, which enables buying managers to configure specific approval rules for their buyers based on shipping costs, SKU quantity, and order values. This empowers each company using your B2B store to manage their buyers and approval workflows right in Magento.  Adjusting to the new normal: You can now set up merchant-level controls to configure in-store and curbside pickup. These options directly integrate with the new self-service approval workflows, so you can immediately offer low-contact options for your buyers.   Progressive Web Apps (PWAs): Progressive web apps are websites that look and act as if they are mobile apps and work across platforms. They have also become the default front-end for Magento, serving any merchants' distribution method. Using PWAs, Magento creates dynamic and cohesive customer experiences across mobile, desktop, and tablet devices.  On the B2C side of the house, Magento Commerce 2.4 now offers Seller Assisted Shopping  New Seller Assisted Shopping functionality that empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin panel.  Seller Assisted Shopping enables the CSR to support the customer in multiple ways. CSR’s can:  Troubleshoot any part of the buying process. For example, the CSR can help the customer find a product,

Magento features

comes preloaded with new B2B capabilities that streamline purchasing and improve customer service. Here are some highlights:

  • Approval workflows: Magento now offers the option for self-service approval workflows, which enables buying managers to configure specific approval rules for their buyers based on shipping costs, SKU quantity, and order values. This empowers each company using your B2B store to manage their buyers and approval workflows right in Magento. 
  • Adjusting to the new normal: You can now set up merchant-level controls to configure in-store and curbside pickup. These options directly integrate with the new self-service approval workflows, so you can immediately offer low-contact options for your buyers.  
  • Progressive Web Apps (PWAs): Progressive web apps are websites that look and act as if they are mobile apps and work across platforms. They have also become the default front-end for Magento, serving any merchants' distribution method. Using PWAs, Magento creates dynamic and cohesive customer experiences across mobile, desktop, and tablet devices. 

magento web graphic

On the B2C side of the house, Magento Commerce 2.4 now offers Seller Assisted Shopping  New Seller Assisted Shopping functionality that empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin panel. 

Seller Assisted Shopping enables the CSR to support the customer in multiple ways. CSR’s can: 

  • Troubleshoot any part of the buying process. For example, the CSR can help the customer find a product, show them how to set up a wish list or requisition list, or help the customer navigate the site.
  • Walk the customer through custom functionality that may only be available in the storefront experience, such as a product configurator.
  • Save the customer time by creating orders and quotes on their behalf or handling administrative tasks, such as adding buyers and setting up approval rules.

adobe stock integration

On the content and design side, Magento completely redeveloped their Media Gallery feature to include better integration with Adobe Stock Image. The rebuilt Media Gallery performs 30 times faster than the previous version, and includes the following extras:

  • 10x better performance when using high volumes of media assets.
  • Advanced search and filtering by date uploaded and asset type.
  • Ability to preview and filter by licensed and unlicensed assets.

On top of all these useful enhancements in shopper behavior and merchant needs, some things remain the same. Shoppers continue to expect, and merchants continue to prioritize, an experience that is secure, fast, and reliable. The release of Magento Commerce 2.4 enhances the quality, security, and performance of the platform to handle the increased demand from pandemic shopping, as well as the upcoming holiday season. 

Kensium is a Magento Enterprise Partner with in-depth knowledge of the Magento storefront and back end. We have extensive experience developing and connecting Magento websites, and we would be happy to consult you on the decision to move to Magento Commerce 2.4. Contact us here if you would like to learn more.
 

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magento features

Magento is kicking off Q3 with a focus on B2B features and improvements. COVID-19 has impacted B2B buyer behavior, especially in terms of the online purchasing process.

Magento Commerce 2.4 comes preloaded with new B2B capabilities that streamline purchasing and improve customer service. Here are some highlights:

  • Approval workflows: Magento now offers the option for self-service approval workflows, which enables buying managers to configure specific approval rules for their buyers based on shipping costs, SKU quantity, and order values. This empowers each company using your B2B store to manage their buyers and approval workflows right in Magento. 
  • Adjusting to the new normal: You can now set up merchant-level controls to configure in-store and curbside pickup. These options directly integrate with the new self-service approval workflows, so you can immediately offer low-contact options for your buyers.  
  • Progressive Web Apps (PWAs): Progressive web apps are websites that look and act as if they are mobile apps and work across platforms. They have also become the default front-end for Magento, serving any merchants' distribution method. Using PWAs, Magento creates dynamic and cohesive customer experiences across mobile, desktop, and tablet devices. 

magento web graphic

On the B2C side of the house, Magento Commerce 2.4 now offers Seller Assisted Shopping  New Seller Assisted Shopping functionality that empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin panel. 

Seller Assisted Shopping enables the CSR to support the customer in multiple ways. CSR’s can: 

  • Troubleshoot any part of the buying process. For example, the CSR can help the customer find a product, show them how to set up a wish list or requisition list, or help the customer navigate the site.
  • Walk the customer through custom functionality that may only be available in the storefront experience, such as a product configurator.
  • Save the customer time by creating orders and quotes on their behalf or handling administrative tasks, such as adding buyers and setting up approval rules.

adobe stock integration

On the content and design side, Magento completely redeveloped their Media Gallery feature to include better integration with Adobe Stock Image. The rebuilt Media Gallery performs 30 times faster than the previous version, and includes the following extras:

  • 10x better performance when using high volumes of media assets.
  • Advanced search and filtering by date uploaded and asset type.
  • Ability to preview and filter by licensed and unlicensed assets.

On top of all these useful enhancements in shopper behavior and merchant needs, some things remain the same. Shoppers continue to expect, and merchants continue to prioritize, an experience that is secure, fast, and reliable. The release of Magento Commerce 2.4 enhances the quality, security, and performance of the platform to handle the increased demand from pandemic shopping, as well as the upcoming holiday season. 

Kensium is a Magento Enterprise Partner with in-depth knowledge of the Magento storefront and back end. We have extensive experience developing and connecting Magento websites, and we would be happy to consult you on the decision to move to Magento Commerce 2.4. Contact us here if you would like to learn more.