The Acumatica-Feedonomics Connector Leverages Online Marketplaces to Grow Sales

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Isaac Herman

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The Acumatica-Feedonomics Connector Leverages Online Marketplaces to Grow Sales

12/08/2020 Categories: ARTICLES

The popularity of online marketplaces has risen astronomically in the past five years, mainly due to their accessibility to businesses of all sizes. Merchants can extend their reach by selling their wares on 3rd-party marketplaces (like Amazon, Wal-mart, and eBay) in addition to their own eCommerce platform. However, adding and formatting “for sale” postings on each website can turn tedious quickly. Luckily, Kensium Solutions is solving this problem with the launch of our new Acumatica-Feedonomics Connector.  Feedonomics is a feed-optimization platform that defines and organizes your Acumatica product data for 3rd-party, full-service marketplaces including Amazon, Google Shopping, eBay, Wal-Mart, and Facebook Marketplace. The Acumatica-Feedonomics Connector creates a flow of product and shipping data that syncs from Acumatica, gets formatted through Feedonomics, and appears on whatever 3rd-party marketplace you choose.  Kensium will configure the Connector to optimize product data to appropriate descriptive fields on the website. For example, if you want to post your shoe products on Amazon, all the sizes you offer will sync from Acumatica to the product listing on Amazon.  The Acumatica-Feedonomics Connector keeps all marketplace orders in sync with your company’s back-office data. When a customer completes a purchase on one of these marketplaces, Feedonomics immediately sends that order data to your Acumatica instance, which syncs the order with your inventory and sales data.   So long as Acumatica is the “single source of truth” for all your product records, the Connector ensures online orders and their subsequent shipments are integrated accurately between Acumatica and Feedonomics. Here’s a simple breakdown on how it works:  The Value of Full-Service Marketplaces There’s a huge value to selling on these full-service, global marketplaces: high numbers of traffic and visibility. Amazon is the top dog right now (but you probably already knew that). Each month, more than 197 million people around the world visit Amazon.com in form or another. By the end of 2020, market research company EMarketer projects that Amazon will own an expected 38.7% share of e-commerce sales in the U.S.  Wal-Mart holds the second-highest estimated share of eCommerce sales at only 5.3%, followed by eBay with a 4.7% share. It’s still worth listing on these marketplaces, primarily if you target young people: Wal-Mart holds the top ranking for retailers on positive word-of-mouth among consumers between the ages of 18 and 25.  Of course, this type of visibility and online traffic doesn’t come free. As of August 2020,

by selling their wares on 3rd-party marketplaces (like Amazon, Wal-mart, and eBay) in addition to their own eCommerce platform. However, adding and formatting “for sale” postings on each website can turn tedious quickly. Luckily, Kensium Solutions is solving this problem with the launch of our new Acumatica-Feedonomics Connector. 

Feedonomics is a feed-optimization platform that defines and organizes your Acumatica product data for 3rd-party, full-service marketplaces including Amazon, Google Shopping, eBay, Wal-Mart, and Facebook Marketplace. The Acumatica-Feedonomics Connector creates a flow of product and shipping data that syncs from Acumatica, gets formatted through Feedonomics, and appears on whatever 3rd-party marketplace you choose. 

Kensium will configure the Connector to optimize product data to appropriate descriptive fields on the website. For example, if you want to post your shoe products on Amazon, all the sizes you offer will sync from Acumatica to the product listing on Amazon. 

The Acumatica-Feedonomics Connector keeps all marketplace orders in sync with your company’s back-office data. When a customer completes a purchase on one of these marketplaces, Feedonomics immediately sends that order data to your Acumatica instance, which syncs the order with your inventory and sales data.  

So long as Acumatica is the “single source of truth” for all your product records, the Connector ensures online orders and their subsequent shipments are integrated accurately between Acumatica and Feedonomics. Here’s a simple breakdown on how it works: 

order fulfillment workflow

The Value of Full-Service Marketplaces

There’s a huge value to selling on these full-service, global marketplaces: high numbers of traffic and visibility. Amazon is the top dog right now (but you probably already knew that). Each month, more than 197 million people around the world visit Amazon.com in form or another. By the end of 2020, market research company EMarketer projects that Amazon will own an expected 38.7% share of e-commerce sales in the U.S. 

Wal-Mart holds the second-highest estimated share of eCommerce sales at only 5.3%, followed by eBay with a 4.7% share. It’s still worth listing on these marketplaces, primarily if you target young people: Wal-Mart holds the top ranking for retailers on positive word-of-mouth among consumers between the ages of 18 and 25. 

Of course, this type of visibility and online traffic doesn’t come free. As of August 2020, Amazon usually keeps 15% of your selling price and shipping, along with other fees depending on the industry vertical. Wal-Mart considers product categories for its fees, ranging anywhere between 8-15% of the sale price. eBay costs a $0.30 posting fee, and 10% of the final sale. 

Large traditional retailers are getting in the game as well, creating marketplaces that allow outside merchants to sell directly to their sites in exchange for listing fees and commissions. They’re called “hybrid” marketplaces, and Wal-Mart has done a great job implementing this type of website. Other retailers have latched onto the trend and launched their own hybrid marketplaces, including Crate & Barrel and Target. 

Listing your products on these hybrid marketplaces gives your inventory the draw of established brands. For example, if you are a furniture company and decide to post your products on the Crate & Barrel marketplace, you know that the customers are going to the site because they trust the Crate & Barrel brand. Listing your inventory on this marketplace leads online shoppers to associate your products with the Crate & Barrel name, giving you instant credibility in their eyes. 

ERP PNG

Kensium's Expertise in ERP Connections

Our vendor partnerships are strategic and highly selective. We don’t choose partners based on referral bonuses, suite (like Adobe or Oracle) compatibility, or cool swag. Instead, we partner with tech companies that are the best in their respective areas, and we only recommend them to our clientele if they’re the best fit for your solution and we can stand behind their quality.

We aim to create a single source of truth in Acumatica to manage inventory, fulfillment, CRM, financials, and more from a comprehensive management platform. With Acumatica serving as your source of fact, the data can flow to and from front-facing webstores and marketplaces while keeping everything consistent. 

Instead of manually optimizing your product data for each separate marketplace, configure the Acumatica-Feedonomics Connector to format your product listings for you. Having this tool in your back pocket ensures the product information you’re providing customers is consistent, no matter what channel you sell through. 

If you want to make it easy to post to multiple marketplaces from your Acumatica instance, contact Kensium today. We’ll get you started. 

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The popularity of online marketplaces has risen astronomically in the past five years, mainly due to their accessibility to businesses of all sizes. Merchants can extend their reach by selling their wares on 3rd-party marketplaces (like Amazon, Wal-mart, and eBay) in addition to their own eCommerce platform. However, adding and formatting “for sale” postings on each website can turn tedious quickly. Luckily, Kensium Solutions is solving this problem with the launch of our new Acumatica-Feedonomics Connector. 

Feedonomics is a feed-optimization platform that defines and organizes your Acumatica product data for 3rd-party, full-service marketplaces including Amazon, Google Shopping, eBay, Wal-Mart, and Facebook Marketplace. The Acumatica-Feedonomics Connector creates a flow of product and shipping data that syncs from Acumatica, gets formatted through Feedonomics, and appears on whatever 3rd-party marketplace you choose. 

Kensium will configure the Connector to optimize product data to appropriate descriptive fields on the website. For example, if you want to post your shoe products on Amazon, all the sizes you offer will sync from Acumatica to the product listing on Amazon. 

The Acumatica-Feedonomics Connector keeps all marketplace orders in sync with your company’s back-office data. When a customer completes a purchase on one of these marketplaces, Feedonomics immediately sends that order data to your Acumatica instance, which syncs the order with your inventory and sales data.  

So long as Acumatica is the “single source of truth” for all your product records, the Connector ensures online orders and their subsequent shipments are integrated accurately between Acumatica and Feedonomics. Here’s a simple breakdown on how it works: 

order fulfillment workflow

The Value of Full-Service Marketplaces

There’s a huge value to selling on these full-service, global marketplaces: high numbers of traffic and visibility. Amazon is the top dog right now (but you probably already knew that). Each month, more than 197 million people around the world visit Amazon.com in form or another. By the end of 2020, market research company EMarketer projects that Amazon will own an expected 38.7% share of e-commerce sales in the U.S. 

Wal-Mart holds the second-highest estimated share of eCommerce sales at only 5.3%, followed by eBay with a 4.7% share. It’s still worth listing on these marketplaces, primarily if you target young people: Wal-Mart holds the top ranking for retailers on positive word-of-mouth among consumers between the ages of 18 and 25. 

Of course, this type of visibility and online traffic doesn’t come free. As of August 2020, Amazon usually keeps 15% of your selling price and shipping, along with other fees depending on the industry vertical. Wal-Mart considers product categories for its fees, ranging anywhere between 8-15% of the sale price. eBay costs a $0.30 posting fee, and 10% of the final sale. 

Large traditional retailers are getting in the game as well, creating marketplaces that allow outside merchants to sell directly to their sites in exchange for listing fees and commissions. They’re called “hybrid” marketplaces, and Wal-Mart has done a great job implementing this type of website. Other retailers have latched onto the trend and launched their own hybrid marketplaces, including Crate & Barrel and Target. 

Listing your products on these hybrid marketplaces gives your inventory the draw of established brands. For example, if you are a furniture company and decide to post your products on the Crate & Barrel marketplace, you know that the customers are going to the site because they trust the Crate & Barrel brand. Listing your inventory on this marketplace leads online shoppers to associate your products with the Crate & Barrel name, giving you instant credibility in their eyes. 

ERP PNG

Kensium's Expertise in ERP Connections

Our vendor partnerships are strategic and highly selective. We don’t choose partners based on referral bonuses, suite (like Adobe or Oracle) compatibility, or cool swag. Instead, we partner with tech companies that are the best in their respective areas, and we only recommend them to our clientele if they’re the best fit for your solution and we can stand behind their quality.

We aim to create a single source of truth in Acumatica to manage inventory, fulfillment, CRM, financials, and more from a comprehensive management platform. With Acumatica serving as your source of fact, the data can flow to and from front-facing webstores and marketplaces while keeping everything consistent. 

Instead of manually optimizing your product data for each separate marketplace, configure the Acumatica-Feedonomics Connector to format your product listings for you. Having this tool in your back pocket ensures the product information you’re providing customers is consistent, no matter what channel you sell through. 

If you want to make it easy to post to multiple marketplaces from your Acumatica instance, contact Kensium today. We’ll get you started.